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Style and Beauty


Checking your bank balance can be depressing at the best of times, but realising you have zero funds for beauty essentials is the absolute pits.

Thanks to some makeup-loving tech gods, this situation is currently facing extinction as a range of new “socially activated” vending machines will soon be rolled out across the UK, finally allowing cosmetic junkies to pay for products with their selfies.

According to Grazia, SocialVend machines will reward users for answering questions or sharing Instagram posts which feature a brand’s hashtag, therefore enabling social media users to benefit in a material way from all that time spent online.


#adtech16 @adtech @hashtag_photographic #NYC #socialvending #innovation #marketing #thisisthefuture

A photo posted by Social Vend (@social_vend) on

While it is not yet known if or when SocialVend will arrive in Ireland, we’ve everything crossed that it does so in the very near future.

Feat image: Shutterstock



YouTube is absolutely flooded with hair tutorials and make-up demos, and yet very few of us manage to keep up with all the latest tips, tricks and hacks on the beauty scene.

We’ve definitely heard of the latest trend and we might have actually seen it on someone in the flesh (the future is now, ladies), but when it comes to our own regime, a lot of us play it safe and stick to the old reliables in our make-up bag.

While it’s cool to find a style that suits and work it to the max, many of us tend to make the same make-up mistakes and skin care slip-ups on a daily basis which is why broadening your horizons on the cosmetic front is always a worthwhile exercise.

Here are just five times (this week) that we've failed on the beauty front.

1. The nitty-gritty

You could have splurged on the most expensive foundation on the market, but if your skin care routine isn’t up to scratch, you’re cheating yourself out of a flawless complexion.

Cleansing and toning are undoubtedly two of the more tedious aspects of our beauty routine, and probably why most of us tend to skimp on it whenever we can.

If you’ve been a face-wipe-and-run kind of girl for as long as you can remember, it’s definitely time to school yourself on your skin type and tone in order to make the best of it.

2. Hair care hassle

For many of us, drying, straightening and curling has become as regular a morning habit as brushing our teeth, but unfortunately this daily routine leaves our locks open to a world of trauma.

A lot of us are unsure how to best heat-style our hair without subjecting it to serious damage which is why many of us spend more time than we’d like to admit seeking and destroying split ends.

Learning how to style your hair without destroying it is the holy grail of hair care and something a lot of us need to learn sooner rather than later.

3. Make up ‘mares

You may have a foundation or blusher which you wouldn’t give up on pain of death, but as our look evolves over time, it’s important to keep on top of the cosmetic game and not rely on the same shades and styles for years.

Choosing the correct products and establishing the most flattering colours for you is what sets you apart from everyone else, and yet some of us still rock a product which should have been left behind years ago.

If you’ve found yourself frantically scrubbing a tidemark out of your jawline at some stage this week, you’ll know exactly what we’re talking about.

4. Nailing it

Us Irish girls are absolutely MAD for Shellac and Geleration, and while they look fantastic at the time, it’s important to treat your nails well between treatments.

Giving your nails time to breathe, conditioning your cuticles and tending to your talons isn’t exactly something we’re taught in school, but it is something every girl should have a handle on.

Seeing your nails break and flake is about as uplifting as an evening watching The Antiques Roadshow.

5. Sun care slip-up

Read the lifestyle bio of any beauty industry heavy-hitter and they’ll insist that sun cream is one of the most important products in their beauty bag.

While some things that happen on holiday should remain on holiday, protecting your skin from the sun is not one of them, girls.

Yes, there are more wet days than any other in this country, but that doesn’t mean you’re immune from the sun’s rays, so schooling yourself on the damage which can be done when you scrimp on protection is an absolute must.

Thankfully, learning about skin care routines, make-up application, hair styling and nail nourishment has never been easier, so if you're interested in upping your game, why not check out the day and evening courses kicking off at the Beauty Bootcamp's new studios on Dublin's Leeson Street?

Taking place from September to December at just €88 a pop – with €30 off the second place booked –  these one-day courses are your one-stop-shop when it comes to all things beauty-related.

Oh, and if you're as interested in fashion as you are foundation, be sure to check out their three-month evening courses in Cert in Fashion Styling and Introduction to Fashion Buying.

You can find out more about the Beauty Bootcamp Studios and their various other courses right here!




Marilyn Monroe can keep her diamonds because as far as we're concerned at SHEmazing! HQ, shoes are a girl's best friend.

Ah shoes; the most loyal of all our purchases.

Unlike that pencil skirt that you can no longer get over your knees or that blazer that lost shape after one wash, shoes are stalwart and hardy.

Whether you gain weight, lose weight, dye your hair, or grow an extra head, your favourite shoes will still look good.

From pumps to peep-toes and platforms, it's time to pay tribute to every woman's favourite item, and the good folk at Mode have done just that.

Covering 100 years of high heels, this is one history lesson we can definitely get on board with.



Ah Victoria, we've idolised her since the days of the point and pout.

Admittedly, she went through a particularly dodgy period in the mid noughties when bodycon dresses and platinum bobs were the height of schtyle, but ever since establishing herself as a revered fashion designer, Victoria Beckham has brought her A-game 

And while her wardrobe is something most of us can only dream of owning, it looks like channelling our inner VB may actually be a lot easier than any of us thought.

Taking to Twitter to promote her new line with Estee Lauder, Vic talks fans through her admirably short make-up routine, and the public can't get enough.

"I've been waiting for a Victoria Beckham make up collab forever!" wrote one while another gushed: "Major!! Super excited for this collection. And the packaging looks great! Bring it!"

We could watch this over and over.




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