We all know Piers Morgan isn't one for biting his tongue, but when it came to sharing his opinion of Kim Kardashian earlier today, the Good Morning Britain host really let her have it.

Taking aim at the reality TV star for sharing a suggestive image of herself last night, the presenter dubbed her a 'slapper'.

Kim, who covered her nipples with her arms to protect her modesty, captioned the shot "Parisian Vibes" and Piers just couldn't let it go, so shared it on his own page and dubbed it 'Slapper Vibes'.

 

Parisian Vibes

A photo posted by Kim Kardashian West (@kimkardashian) on

People were, unsurprisingly, unimpressed with Piers attitude, with many demanding he justify this disparaging remark.

"You need to explain to us how her getting naked with her body, posting where she chooses affects you," insisted one of his Twitter followers.

Responding to the comment, Piers replied: "I think it sends completely wrong msg to the millions of young girls who follow her that only path to feminist success is flashing breasts."

The 51-year-old insisted that while he likes Kim, he finds her contribution to social media embarrassing.

"I actually like her. But these incessant naked, semi-naked selfies in the name of 'feminist empowerment' are so dumb and cringe-making.”

The dad-of-three then went one further by pitting Kim against two other women in the industry.

Comparing Kim's snap to one of Gwyneth Paltrow and Madonna, Piers wrote: "Three famous women posted photos to the world this week. One is a classy, empowering feminist."

Well,thanks for that Piers.