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Jane Swarbrigg

Here at SHEmazing, there's little we admire more than people who make a name for themselves in the industry they're truly passionate about.

Constantly invigorated and galvanised by entrepreneurial, innovative and trailblazing women around the country, we knew we needed to honour those who have made an impact in their chosen field at the inaugural SHEmazing HP Awards this month.

And when it comes to trailblazers in this country, they don't come much bigger or brighter than director of Inglot Ireland, Jane Swarbrigg.

So, it's no real surprise that the innovative businesswoman took home our Trailblazer of the Year Award at this month's ceremony in the Mansion House which attended by some of the country's leading entreprenuers.

The Westmeath woman's contribution to the world of beauty and cosmetics cannot be overestimated, and having launched her first store alongside her mother and brother ten years ago, Jane is now director of nine stores nationwide.

Working her way up the career ladder, Jane showed determination and vision, and after completing a PR and event management course, she worked as a visual merchandiser before opening her first Inglot store in Liffey Valley Shopping Centre in 2007.

"It’s been as much an incredible journey of personal growth, as well as success in business," Jane recently said when reflecting on the last decade.

And as for her big win?

"I honestly couldn’t believe it! I was up against some incredible women like Pippa O'Connor and Marissa Carter, both of whom I have always looked up to."

"While I have the chance, I want to thank all the #inglotaddicts who voted for me – the Inglot army was out in force on this one," Jane added.

Congratulations, Jane!



It was a saturated market and the recession was about to hit.

That and she had decided to take the plunge alongside her dad, Thomas, mum, Geraldine, and brother, Peter.

So (perhaps understandably!) there were plenty of people who a decade ago told Jane Swarbrigg that she was mad to try and set up new business.

The massive success of Inglot cosmetics in Ireland, however, is a testament to her hard-work, savvy nature, and blunt resolve.

“It’s been as much an incredible journey of personal growth, as well as success in business,” Jane tells SHEmazing! today.

It’s now been a full eight years since Inglot – a global brand famed for its colourful palettes, statement lip shades, and expert foundations – set up shop in Liffey Valley.


A photo posted by Jane Swarbrigg (@janeinglot) on

More recently, there have been further outlets in Blanchardstown, Dundrum, and South Anne Street in Dublin, as well as in Limerick, Cork, Galway, Dundalk, and Belfast.

Indeed, the tally currently amounts to an impressive 14. Then, of course, there is the ever-popular inglot.ie site too.

Inglot is a Polish brand founded more than 30 years ago. It really came to global attention, however, when it came up for franchise in 2006. Now it has close-to 500 outlets in more than 50 countries across six continents. Phew!

And certainly when she first stumbled across the brand, Jane, still only 34, was mega-impressed. “I was struck by the colour range (1,500 and counting!) as well as the innovative, quality products on offer,” she explains.

Something of a social media queen (she has 21.5K fans on Instagram alone), Ms Swarbrigg has by now created a firm community of loyal Irish Inglot fans. Not only that, but she’s created the popular hashtags #inglotaddicts and #inglotfamily – which regularly pop up on Twitter, Snapchat, and Instagram.


A photo posted by Jane Swarbrigg (@janeinglot) on

She and her family now employ a talented group of some 250 people, and Jane prides herself on nurturing and building a team that is encouraged to use their creativity.

“A happy team is the key to a successful business,” she stresses. “Once you find the right product the next step is finding the right people to represent you and your brand. Then you just have to look after them.”

Inglot, which has its HQ in Mullingar, furthermore regularly gives back to its customers with free events in stores, as well as online activity such as demonstrations and competitions.

Unsurprisingly, 2017 is set to be a huge year for Jane and her company. “We might even be expanding overseas,” the businesswoman hints with a smile.

She will also find the time to marry her fiancé, Brendan Quinn; he proposed last year at the home they share in Castleknock.  

Jane’s final message for any budding entrepreneurs is clear: “Take those risks, ladies!

"And find comfort in knowing that feeling a little lost can actually be the fire in your belly to get you where you need to be.” 

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