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My first ever coveted piece of makeup was Benefit's Bad Gal Lash mascara – something about the punky packaging and super fat mascara wand had me hooked the first time I saw it recommended in the pages of a magazine aged 14.

It was my introduction to the brand and the items that would float in and out of my makeup collection for years to come – and while perusing the beauty counter with my hard saved pocket money to purchase my first Bad Gal Lash, I spotted their Hoola bronzer. 

One of the most globally popular bronzers in makeup history, Hoola was considered one of the most universal shades for medium skin tones, and it's warm but decidedly not orange tone continues to set it apart from other offerings on the market. A few weeks later with another fistful of coins and notes, I traded a second wad of babysitting cash for my first Hoola. At the time I enjoyed dabbling with fake tan, so the matte sun-kissed shade was perfect. 


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Hoola is still a makeup artist's essential, and has maintained it's cult following since it launched 17 years ago. 

However, as the years passed and I lost my penchant for a faux glow, Hoola could no longer be my ultimate go-to now that I was embracing my ghostly pale self – until two years ago when we saw the launch of Hoola Lite. Finally, a launch meant for porcelain to fair skin tones that allowed pasty girls like myself to add a light glow in a warm beige shade. 

While this was a moment of joy for pale gals, there hadn't been a similar innovation for women of deeper complexions – until now. 

The cult classic bronzer is launching two more shades this Spring, brining the total Hoola shade family to four. 

Benefit are introducing Hoola Caramel and Hoola Toasted

The 'beach in a box' will now ba able to provide it's sparkle-free contouring to women of a much more diverse range of skin tones. 

Caramel is suited for women of medium to deep skin tones (or spray tan fans), while Toasted has been formulated for women of deep skin tones. 


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Hoola Caramel and Hoola Toasted have the same natural-looking, matte finish as the original.

The new offerings from Benefit will launch in Ireland on the 29th of March this year, and will be priced at €34.00.

Happy bronzing! 



Being blessed with a pasty Irish complexion can make shopping for bronzing and sculpting products a little tricky.

We've all suffered through those moments where we suddenly realise that what looked like beautifully sculpted cheekbones in our bedrooms this morning, actually looks like two orange stripes lining our faces. 

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Unless you apply a layer or two of fake tan, most bronzers are simply too dark and orange-toned for cooler skin tones, but now one iconic bronzer is being re-launched in a shade for pasty girls. 

Benefits Hoola Bronzer is a makeup bag staple loved by the Kardashians, makeup artists, and normal girls alike. 

Pic: Benefit

Now the iconic bronzer is getting a long overdue paler companion, in the form of Hoola Lite.

The shade is perfect for pasty girls all year round, or for fans of a tan in the wintertime when their post-holiday glow is less prominent. 

The bronzing powder is already available online, and we can't wait to give it a try on our wintry complexions.