There’s a new beauty trend in town – the ‘granny’ hair.

We’ve seen silvery pinks and purples make an appearance but now plain old white-grey is having a serious moment with trendsetters all over Instagram.

The hashtag #GrannyHair has blown up on the photo sharing site and we have to say that some of the ladies can seriously pull off a head of grey hair.

Many celebrities have been trying out the look for a while now – with Nicole Richie, Dascha Polanco and Kelly Osbourne all dying their hair grey. 

Although we’re not so sure that is enough to convince us – after all, we’ll have plenty of time to rock the grey-haired look in a few years…

Would you dye your hair ‘granny’ grey?