OK, so we're not entirely sure how we feel about it being quite so Christmasy quite so early.
November 6; we're only just over the excitement of Halloween when suddenly bags of yuletide delights and oodles of festive cheer has flooded shops, streets and homes.
Ho, ho, ho – or bah humbug?
Well, while another six weeks of glittery goodness and mulled wine-infused air might prove taxing, we're today feeling sufficiently good-humoured to embrace the spirit of the season.
And certainly, we couldn't help but get oh-so unreasonably giddy at the sight of the Brown Thomas Christmas window on Grafton Street.
Unveiled last night, this year the theme is Store Of Wonders. As BTs explains: "We have gone back to the simple pleasure of a great story well told and have decided to celebrate the art of storytelling.
"We are doing fairytales and enchanted stories with a Brown Thomas twist."
Below, we bring you the gorgeous windows – which, it has to be said, are particularly stunning for 2015. In the meantime… 'jingle bells, jingle bells, jingle all the way…'