Emporio Armani is known for using exotic locations when it comes to their risqué advertising and it seems Dublin was no exception, as the famous brand decided to film their latest advert on Dollymount Strand.

Armani’s new ad shows the models strutting their stuff for the designer’s new Fall/Winter collection, with some scenic shots of the strand.

This video captioned the area as “striking”.

“Watch as photographer Boo George attempts to capture the striking Irish seaside of Dollymount Strand harmonising with the subtle colours and textures of the new Emporio Armani collection.”

While the new line looks amazing, we were really impressed with how different Dollymount looks in the scenic advert.