Remember that time you won an award and used the moment to throw some serious shade at someone else? Yeah us neither, but that's because we're not Cameron Dallas.

The 21-year-old internet star, who first rose to prominence through Vine, was accepting an accolade at the Teen Choice Awards on Sunday when he made a remark which has caused uproar on social media this week.

During a game of Would You Rather, Cameron was asked whether he would prefer to use Justin Timberlake or Jessica Alba's toothbrush to which Cameron replied:" Oh man, I would choose, I would honestly choose Justin Timberlake just because I don't know where Jessica's been."

That's right ladies; he doesn't know where she's been.

Stunned by Cameron's total disregard for the Sin City star, social media users took to Twitter in their droves to call Cameron out on his remarks.

"Did Cameron Dallas just make a ridiculously sexist comment about Jessica Alba?" wrote one while another added: "I'm sorry but I'm still pressed over what Cameron Dallas said about Jessica Alba. That was disgusting and uncalled for. Ugly."

Like any savvy social media star, Cameron went into damage control and quickly took to his own page to clarify his comments, writing: "Yo it was literally a joke, I love @jessicaalba and would share a toothbrush with her till I die lol."

Fans of the star, who is the new face of Calvin Klein's jeans campaign, were all over him following his apology, with many insisting they – unlike the rest of us – knew he was only joking. 

"Everyone takes things so seriously nowadays,I knew it was a joke as soon as you said it!" insisted one while another "Your fans always will be here for you, never forget that!"

Yeah Cameron, never forget that, y'hear?