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bridal wear


It won't be long now until you can pick up the wedding dress of your dreams in your fave high-street store. 

Less than a month after the launch of Asos's hotly-anticpated bridal collection and Penneys giving us all the wedding day trinkets we need, H&M are now jumping on the bandwagon with their own collection of gowns for the big day. 

H&M's Conscious Exclusive Collection not only features four wedding dress designs but the entire line is good for the environment too. 

Eh, major bonus points. 

With prices starting from €150, you can check out the luscious designs below: 

This lace and sheer number is making all of our ethereal wedding dreams come true. 

This simple design is perfect for a modern and minimal extravaganza. 

Design number three is serving Grecian-goddess-on-a-beach realness.

Or go outside the box with this short, rustic number. 

The collection launches in-store and online from April 7. 


While Penneys is considered the go-to for all things festival-, summer style- and night out-related, it's not the first place you might think of to source wedding supplies.

But the Irish retail giant has just launched Primark Weddings, a whole range dedicated to those perfect details for your big day.

While they're not stocking wedding dresses (not yet, anyway), there's just about everything else you could need for a Pinterest-worthy wedding day.

Like these flower girl dresses, from the Primark Wedding Little Stitches range:

Crochet Shift Dress, €14

Print Prom Dress, €14 

Lace Overlay Dress, €14

Or these little touches for the church, reception and everywhere in between:

White Wedding Plaque, €2

Wedding Arrows, €3

And for your wedding night and honeymoon, there's a heap of stunning white lace and satin lingerie, starting at just €8.

Plus these sweet pillows for your first night as a married couple *swoon*

Mr and Mrs Bedding, Pillows €5

So basically, we just want it all.