The lucrative popularity of liquid lip kits has not been lost on some of our favourite reality TV stars.
The 22-year-old Geordie lass brought out her range of eyelashes earlier this year, and just expanded her Chloe Ferry Cosmetics range to include liquid lipsticks.
The lipsticks have received a mixed response online, with some Kylie Jenner fans accusing Chloe of copying the youngest member of the Kardashian clan.
One tweeter even described it as being like "single white female," in reference to the infamous movie featuring an obsessed female stalker.
"I love Kylie and she is one of my idols, I often get comparisons to her with how I look so now to be also bringing out my cosmetics line is a dream come true," Chloe told Reveal.
Really don't know why Chloe Ferry is trying to bring out a lip kit range that is quote "exactly like Kylie's but adorable"
— TAYTAY (@zozotaytay97) November 3, 2016
'Chloes new lip collection' sorry but Chloe Ferry could not be more of a Kylie wannabe if she tried used to like her tbf but not anymoreee
— Liv (@livcardy) November 27, 2016
"Hi everyone! So I've got some amazing news! I'm bringing out my own lipstick collection. It's very affordable and it's exactly like Kylie's," the star said on her Snapchat.
At least the similarities haven't gone unnoticed by the Geordie Shore star.
"This is just the start!" she said, so maybe there are more than lipsticks in the pipeline.