Megan McKenna is officially cashing in on arguably her most infamous trait with the release of a makeup range named Mouthy.
The reality-star-turned-makeup-mogul has recently been teasing her fans on social media in the run-up to her new line's launch… and now the liquid lippies are officially here.
However, and although the range does look all sorts of fab, followers of the Towie cast member were quick to point out the not-so subtle similarities between Megan's lip kits… and those of teen superstar Kylie Jenner.
why has megan mckenna copied Kylie Jenner's lip kit and colours and priced them £30 more expensive then kylies
— Tilly Alice Hulse (@tillyhulse) November 7, 2016
Twitter and Instagram users flocked to Megan's Mouthy social media pages to hound the Ex On The Beach star for promoting her products as lip kits and have even suggested that Megan copied the youngest Kardashian-Jenner's colours.
Kylie first released her original three kits back in 2014. The shades Candy K, Dolce K and True Brown were the beginnings of the teen's now expansive makeup empire. And it seems that Megan is hoping for the same success with two similar neutral shades and a matte brown.
A photo posted by Mouthy Cosmetics (@mouthybymegan) on
Actually, we were surprised to see that Megan's Mouthy kits are actually even more expensive than Kylie's: €33.60 Vs €26.
And some observers are also praising Megan for her entrepreneurial spirit, hailing the new kits as being even better than Kylie's. Indeed, two of her three shades already sold out – so she's certainly doing something right.
I'd definitely prefer to put money in @Megan_Mckenna_ pocket for one of them lip kits rather than Kylie Jenner's
— Lia Davidson (@_LiaDavidson) November 7, 2016