Public health concerns sparked over toothpaste range


The Health Products Regulatory Authority (HPRA)  and the Health Service Executive (HSE) have publicly announced a recall of the ToothFaerie brand of toothpaste products. 

The toothpastes have been deemed unsafe for use and consumers are being advised to stop using the products immediately. 

The ToothFaerie products are not believed to have been widely available to the public, but, the HPRA understands that some of the recalled products may still be available to Irish consumers, including via online supply or at local markets.

Retailers that were stocking these toothpastes have been requested by the HPRA to stop selling them as they don’t meet the requirements of the European Cosmetics Regulations. 

For example;

  • The products listed an ingredient which is prohibited from use in cosmetic products. This ingredient, sodium tetraborate (borax), may cause damage to the reproductive system which may affect fertility.

  • One batch was tested and found to contain lead which should also not be used in cosmetics as it can damage fertility or the unborn child and can cause damage to organs through prolonged or repeated exposure.

  • Some batches of product were tested and found to have microbial contamination at levels which may cause infection or irritation.

  • No assurance was received that a Cosmetic Product Safety Report had been carried out for the products in question. Such safety reports are a legal requirement for all cosmetics on the Irish market in order to protect public health.

  • Unfounded medical claims are made in the product advertising material.  

The company has not addressed these safety concerns as of yet. This is why these products are still considered non-compliant and unsafe, and are being recalled to consumer level. Any retailers who may have stock of these products are requested to remove the products from sale and contact the HPRA at

Aoife Farrell, a HPRA spokesperson, has advised the public not to continue to use these products in a statement released today. “Unfortunately, these products do not meet the quality and safety requirements that the European legislation requires. These laws are in place to protect the public from unsafe products”.

“It is concerning that the products contain a banned ingredient, and also bacteria, at levels that could cause infection. Our advice is for consumers to immediately stop using these products. These products were possibly purchased at small local retailers, or ordered online, and were available in six different flavours”.

Aoife added, “If you are concerned about any medical issues, please contact your GP. Shoppers are also advised not to purchase any of these products, even if they find them available for sale.”

The HPRA is also reminding  consumers to always check that any cosmetic product they buy, whether in a shop or ordered online, has a name and address within the EU on the label. This is a legal requirement, and its absence may indicate the safety standards have not been met.

Cosmetic products on the market must meet the requirements of Regulation (EC) No. 1223/2009. In Ireland, the market surveillance of cosmetic products is carried out by the HPRA and the Environmental Health Service and Public Analysts’ Laboratories of the HSE. Neither the HPRA nor the HSE has any role in refunds of recalled cosmetic products.

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