Nicole Scherzinger REFUSES to acknowledge Cheryl in awks vid

In the words of Chandler Bing: It's awkward, oh it's awkward.

If you're the type of person who would rather chew their own arm off than watch anything even remotely awkward unfold, then you may want to sit this one out.

But for the rest of you who like watching celebrities in tricky positions, you may want to feast your eyes on the moment Nicole Scherzinger decided to completely blank a question referring to fellow X Factor judge Cheryl Fernandez-Versini.

Not once, but twice.

While being interviewed at the X Factor launch yesterday, Nicole made it pretty clear  – without saying a word – that she wasn't here to talk about the Geordie gal.

And even after helpfully rattling off Cheryl's full name, the reporter was left with a former popstar who looked like she'd rather be anywhere else at that moment.

Watch through your fingers if you must, ladies.