Victoria's Secret was lauded in recent weeks after they released images of a model whose stretch marks hadn't been digitally removed.
And while the general public applauded the brand's decision to showcase women with the same physicalities as the rest of us, that doesn't mean everyone is as impressed by their own tiger stripes as they are Jasmine Tookes.
So, it's no real surprise that a tattoo artist who manages to conceal stretch marks with the help of a tattoo needle is currently blowing up Instagram.
Rodolpho Torres from São Paulo amassed a following of more than 1.2 million after he began uploading footage which documented his approach to stretch mark 'removal'.
Mais um procedimento de TATUAGEM PARA CAMUFLAGEM DE ESTRIAS realizado com sucesso (local: lateral da coxa)vale deixar claro, que esse é um procedimento que eu desenvolvi DE FORMA EXCLUSIVA (não é micropigmentação, é TATUAGEM, não tendo problema de tomar sol) que cosiste na pigmentação de TATUAGEM no MESMO TOM NATURAL DA PELE, deixando as estrias imperceptíveis AO OLHAR vale sempre lembrar, QUE APÓS O PROCEDIMENTO CICATRIZADO, pode TOMAR SOL NORMALMENTE não dando diferença de tonalidade AVALIAÇÕES E ORÇAMENTOS POR WHATS(11) 9.6025.3432 #tchauEstrias #RodolphoTorres
As stretch marks are physical evidence the skin has been stretched due to weight gain, weight loss or pregnancy, Rodolpho can't magically remove them but instead matches his ink to his client's skintone before filling in the contours.
And while Instagram users may be fascinated by Rodolpho's technique, a dermotologist named Dr Doris Day has warned the public that this particular approach is not without its risks.
"The risk is, if a tattoo is done by someone who doesn't understand how to treat skin, you can end up with a scar, and a potentially worse problem, especially in an area that's already thinner and missing some of the essential elements of skin," she explained.
Something tells us his 1.2 million followers won't be deterred.