Growing up as Irish teenagers, many of us covered and concealed our natural freckles with foundation layered an inch thick.
However, the tide is turning for the sun speckles, with mega-models, bloggers and superstars like Kylie Jenner embracing their natural look.
Faux freckles have been a major beauty trend this year, with hundreds of tutorials springing up online instructing the freckle-less to embellish their complexions.
Most tutorials preach dotting on the freckles one by one using an eyebrow pencil, which can be painstaking work.
One entrepreneurial brand has caught onto the trend, and launched Faux Freckles.
Remember the flash tattoo trend? Well these freckles work the same way, using a water activated transfer to pepper some pigmentation across your features.
However, not everyone is impressed with the finished look.
"They look like the beads from the antibacterial hand soap…" commented one Instagrammer.
"You cannot fake freckles… if they're not meant for your face then don't bother. Looks odd," said another.
So fake freckles is now a thing?! pic.twitter.com/Q85CoqhJfN
— Sarah (@QueenSBea) December 1, 2016
"So obvious it's fake!" added another commentator, suggesting that the plaster-like shape of the transfer didn't convey an air of authenticity.
The video of the Faux Freckles has since gone viral, racking up over 1.3 million views.
While the transfers may not be well received, any excuse to embrace our pasty, freckled complexions is good enough for us.