Vlogger Zoella, otherwise known as Zoe Sugg, is rumoured to be the new host of the Xtra Factor.
The YouTube sensation is apparently being scouted as a presenter in order to attract a younger crowd to the talent show.
A source told The Sun today: ''Simon wants ideas that are different and is really thinking outside the box when it comes to shaking up the show.''
Last year, the Xtra Factor was hosted by Sarah-Jane Crawford, but she only lasted one season.
It is reported that she has left the show due to a clash in scheduling but it seems she will still be tuning in: "Wishing the new team the best of luck," she said on Twitter earlier this month. "I can't wait to watch you all."
Also rumoured to be in the running for the job is Big Brother star and Co. Kildare-native Brian Dowling. According to sources, Brian has been interviewed already for the position and is eager to make a return to television.
Meanwhile, Zoella has a following of more than 8m on social media and Simon is hopeful that she would draw a huge audience to the programme, which is now in its 11th year.
Apparently the millionaire music mogul has already met with the young star and ''he is keen to hear how she developed such a huge online following with young people''.