It's one of the most defining 'will I won't I' hair moments in a gal's life: continue with same, old long style – or be brave and go for the chop.
And it seems that Rochelle Humes has embraced the latter option – cutting her trademark flowing tresses into a shorter, sexier bob.
Suffice to say, however, that The Saturdays's singer has certainly made the right choice: she looked all sorts of ah-maze-ing in an Instagram snap she shared with her fans.
First showing a pile of long hair on the hairdressers' floor, she next posted an image of her revamped look – with numerous commentators commending her for taking the plunge.
The 26-year-old mother-of-one seemingly also inspired plenty of others to do the same.
"I'm getting mine cut similar to this nxt week I'm fed up with long hair," stated one fan, adding: "I'm crap at styling it so may as well cut it off lol."
"I love this!! I've always loved this cut I think maybe after next summer i might cut my hair!" reported another.
Hmmm, we feel a major trend coming on.
Ms Humes, who has been married to JLS singer Marvin since July 2012, had her locks tended to at the George Northwood salon in central London's swish Westminster.
Supermodel Rosie Huntington-Whiteley is also a client there.