From Marilyn to Victoria Beckham: how jeans conquered fashion

Do you love jeans? Because apparently half the world’s population is wearing a pair at any one time, meaning denim is probably the wardrobe stable that you don’t want to be without.

And now plus-size fashion brand Simple Be has dug deep into the style archives to find out exactly how denim styles have evolved, offering expert tips on how you can recreate those classic styles today.

Victoria Beckham wearing Chloe jeans in Paris 


How Jeans Conquered Fashion explores the history of denim from the Wild West, to Woodstock in the Sixties, punk rebellion in the Seventies and the coloured skinny jeans of more modern years.

Style icons such as James Dean and Marilyn Monroe feature too – as do Britney Spears and Justin Timberlake, who infamously wore matching, all-denim attire to the 2001 American Music Awards.

Britney and Justin back in 2001


Plus, there are lots of interesting facts and figures to devour. For example, denim sales increased by an astonishing 800 percent during the Eighties, and the industry will be worth €86.5bn by 2020.