Chanel is latest fashion house to go mad for groceries

Chanel is the latest brand to find inspiration from the mundane task of grocery shopping and supermarkets.

Moschino did something similar with their fashion week collection, featuring a Tony the Tiger and Chocolate Digestive’s handbags. Was there a memo we missed out on?

Chanel turned Paris’ Grand Palais into a hypermarket for their fashion week yesterday – however the clothes didn’t reflect the inspiration, thankfully.

On another note, it would appear a certain Kendall Jenner is mixing with the big names as she walks Chanel’s catwalks.

Yes, Chanel! Can you get any bigger than that? Kendall has definitely proved she belongs on the runway at these recent fashion weeks.

We are glad her controversial family name hasn’t stopped her becoming a successful model.