Is it just us, or is Christmas actually getting earlier every year? Well, if Brown Thomas in Dublin, Cork and Limerick is anything to go by… the festive season is already here.
Yes, a full four months before the man with the bag arrives in Ireland, the famed department store has kicked off a spot of Yuletide joy.
For 2015 the Christmas Market is, according to Brown Thomas, "filled with Christmas trees and trim, seasonal decorations and festive food".
"We’ve actually been working on this year's Christmas Market since Christmas last year," BTs also said in a statement today.
And they reckon that they need to launch the market at this time of year to satisfy "customer demand".
"Plenty of shoppers are keen to get organised early," it maintains. "Generally we find that there’s a great response from customers to opening in August especially tourists who are eager to buy pieces they can’t get at home."
The themes for this year’s Christmas Market at Brown Thomas include Ice Palace, Venetian Winter, I Love Candy, and Santa’s Journey.
Ho, ho, ho? Or just bah, humbug?