Pedigree’s new advert is the most adorable and clever ever!

This new advert by Pedigree is by far the cutest and most clever we’ve seen.

Although all it does is feature many amazingly adorable dogs, there is some good thinking behind it.

If a video goes viral on YouTube, the money from advertising is shared with the video maker – in this case, Pedigree!

That’s right, all you have to do to give your bit to dogs in need is watch (and share) this video!