Gigi Hadid is well used to clamouring press and eager fans, but when an onlooker became physical with her following the Max Mara fashion show in Milan this week, Gigi understandably lost her cool.
Lashing out at the individual who deigned it appropriate to pick her up as she made her way from the venue, Gigi shouted: "Let go of me! Who the f**k are you? You piece of sh*t!"
And despite the furore caused by the incident, the man at the centre of it has shown no remorse for his actions.
Vitalii Sediuk, who pulled a similar stunt in the past with Brad Pitt, confirmed that he was the bearded man who accosted Gigi and told the Hollywood Reporter, he was simply trying to make a point.
In an official statement, Vitalli, who is known for controversial conduct at red carpet events, said: "While I consider Gigi Hadid beautiful, she and her friend Kendall Jenner have nothing to do with high fashion."
"By doing this, I encourage the fashion industry to put true talents on the runway and Vogue covers instead of well-connected cute girls from Instagram," he explained.
"You can call it a manifest or a protest," he said. "This is also a wake-up call for Anna Wintour, who turned Vogue into a tabloid by putting Kardashians and other similar celebrities on a cover of a well-respected magazine."
Dismissing the claims that his conduct amounted to that of an assault, he told those concerned: "Don't be over dramatic."
Seriously. what's up with this guy?