Vichy launch Idealia Life Serum

Vichy has launched their new Idealia Life Serum, a new anti-aging serum that takes the effect of women’s behaviour on their skin into account.

Vichy are aware that a woman’s vision of ageing is changing and are conscious that small excesses in daily life and a demanding lifestyle can have a negative impact on skin quality. Lack of sleep, smoking, not using sun protection, pollution, stress and an unhealthy diet all have an effect on skin.

When the skin is suffering, tired and overstressed it is less able to repair itself, making wrinkles and imperfections more visible. Vichy’s new serum addresses skin tone, skin contrasts, expressivity and skin balance and helps to create a fresh complexion, even skin tone, rested features and refined pores.

The combination of the powerful active ingredients present in the serum help to correct the skin at the surface and underneath. It helps to erase damages of the past, cushions present damage and protects from future shocks and 8 out of 10 women declared an improvement in the four dimensions of their skin quality.

Apply the serum to your face in the morning or at night. It is suitable for all skin types and can be used alone or underneath a regular day or night cream. T

The Vichy Idealia Life Serum is available in pharmacies nationwide.