Nutella – a king of foods; a champion among spreads.
Chocolate and hazelnut and sweet, sweet sugary goodness… coated on toast, a crepe, and fruit; used in cake, biscuits and buns, or devoured with a spoon on its own – all-in-all, it's tough to beat.
And admittedly with such deliciousness on offer, we've never given much consideration to the pronunciation of the brand itself. After all, it seems fairly phonetic: nut followed by ella. Simples.
Not so, however. In fact, unless you're a particular clever-clogs, you've definitely been pronouncing the name incorrectly for your entire Nutella-eating life.
The epiphany comes via a quick glance at the company's website: located under the FAQs section is "what is Nutella hazelnut spread?" – the answer to which is worded as such: "Nutella (pronounced 'new-tell-uh') is a tasty, unique spread made from the combination of roasted hazelnuts, skim milk and a hint of cocoa."
Yup, there it is – new-tell-uh – and NOT nut-ella.
We hardly know what to say… except that the original (however incorrect) pronunciation is likely to continue to dominate for some time.