When it comes to anti-ageing products, it can be difficult to narrow down the best ones. We're advised to start an anti-ageing skincare routine in our mid-20s, but where do we start?

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However, there's one serum that undeniably brings results, with loyal consumers and critics alike raving about it.

Lancôme Advanced Génifique has been one of the most critically successful skincare products in the industry ever since it's 2009 launch.

Leading the way in cutting-edge innovation and pioneering science, the product delivers skincare like no other using microbiome science. 

Lancôme Advanced Génifique was born out of over 197 formation trials, and has been tested on an amazing 4,000 women. There's a good reason why it has over 10,000 five-star reviews.

97 percent of women who use it would recommend it to others, and it's received over 170 awards over a decade on since it's launch.

It's hardly surprising that 25 million bottles of the serum have sold worldwide, that's one every six seconds.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Renowned for it's ability to activate the 10 signs of youth, it's efficiency is hard to deny. Younger-looking skin isn't as hard to accomplish as it seems, with products like these raising the bar for the skincare industry.

As the culmination of 15 years’ worth of research into the skin microbiome, a new Lancôme Advanced Génifique serum is born. It's withstood the test of time to become a beauty icon, and this new version promises to be timeless.

The new serum is enriched with seven prebiotic and probiotic fractions, it acts on the microbiome. Skin recovers faster, feels stronger and looks visibly younger.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The serum wasn't created easily. Researchers have been captivated by the skin microbiome, which has formed the basis of 18 scientific publications and is a breakthrough in the skincare industry.

We're made up of 50 percent human cells and 50 percent bacterial cells, with our unique skin microbiome acting like our unique signature. It's a beneficial living ecosystem of microorganisms and a vital part of the skin surface.

Our skin's healthy appearance is essentially influenced by the balance of our microbiome.

A team of 50 experts, from physicists and clinicians to dermatologists and computer scientists, based in different global centres, has been involved in this research.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Our microbiome needs to be balanced to defend and recover, as well as repairing the skin and regulating excessive inflammation.

By working with Pr. Hattori, from Waseda University, Sōdai in Japan, Lancôme researchers were able to make a huge discovery: The skin microbiome changes as we age.

Our unique microbiome can be harmed by our lifestyle and environmental conditions such as UV rays, pollution, diet, hormones and medications. This can lead to spots, ageing, dryness and wrinkles.

Lancôme scientists have found that women living in a polluted environment and display premature signs of ageing. They were then able to create the ultimate formula to act on the skin microbiome.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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New Advanced Lancôme Génifique contains three plant or biotech-based prebiotics: Mannose, α-Glucooligosaccharides and β-Fructooligosaccharides.

Allowing beneficial bacteria to grow will unlock your skin's inner potential and strength, providing radiant results. 85 percent of women who tested the product claimed their skin felt rejuvenated.

The patented, self-loading dropper releases 30 million prebiotic and probiotic fractions at each application, with an addictive and weightless texture. It absorbs rapidly, and delivers immediate results.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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With celebrity fans like Penelope Cruz, Kate Winslet, Bae Suzy, Lily Collins and Taylor Hill, you can't go wrong. 

Advanced Génifique has been tested on four continents by 4,000 women, so rest assured that the product is confident in it's success. It even suits all skin types, even sensitive skin.

Lancôme skincare plays a big role in bringing the most advanced, transformational science to women's skincare routines around the world. Don't miss their newest solution to finding youthful skin.

Lancôme Advanced Génifique can be bought in Boots stores nationwide, or on the Lancôme website.

Feature image: Instagram/@ralucasworld