We're four months away still – a full four months and a bit in fact (we just counted).
But that hasn't stopped one department store from getting into the spirit of things.
In fact, Brown Thomas in Dublin, Cork and Limerick are all unveiling their Christmas markets on Thursday – yes, that's August 20.
Each store apparently has a "dedicated space," which has now been transformed into "a festive Christmas market – filled with Christmas trees and trim, beautiful decorations, crackers and festive food".
And the themes for this year’s BT markets (just so you're in the know) include Ice Palace; Venetian Winter; I Love Candy and Santa’s Journey.
Hmmm, we reckon we'll still probably end up doing most of our shopping at the last minute (circa December 23).
Ho, ho, ho!