According to emerging reports, Celebrity Big Brother bosses chose not to air distressing scenes involving Sam Fox on account of being 'genuinely concerned' for the 50-year-old's health and welfare.

This series of the long-running reality show has been widely considered one of its most controversial, and there's no doubt the high drama has taken its toll on some of the show's contestants – something which has raised alarm among show's producers.

Upon noticing that 80s popstar Sam appeared to be struggling, Big Brother called her to the diary room where she was ultimately treated by medics.

Speaking to the Daily Star, a Celebrity Big Brother insider explained: "Sam was not well at all. She was called to the diary room because they were concerned about her health."

"She had a full-blown panic attack. It got pretty serious and they were genuinely concerned," they continued.

In scenes which viewers were not shown, Sam, who has appeared in numerous reality shows including I'm a Celebrity… Get Me Out of Here,  was treated and given medication for her anxiety.

"Medics were sent in to make sure she was OK and not at serious risk," the insider revealed. "They even had to give her medication to help her calm down."

Celebrity Big Brother viewers will be aware the former popstar has been having difficulty while taking part in the now infamous reality television show.