Throughout the years, Calvin Klein has kept its logo pretty much the same.
It was either, this:
Or, this. But all in all, the font has always remained similar.
Not anymore, though. Calvin klein has decided to change its logo and made the big reveal on Instagram this morning.
Describing it as "a return to the spirit of the original," we're guessing it's trying to tell us that even though the label has appointed a new creative director, Raf Simons, it won't loose touch with where it all began.
"INTRODUCING THE NEW CALVIN KLEIN LOGO. A return to the spirit of the original. An acknowledgement of the founder and foundations of the fashion house. In collaboration with the art director and graphic designer Peter Saville," read the caption.
We kinda prefer the old logo, but sure in with the new and all that…