Unless you have been living under a social media-proof rock these days, you may have noticed that Gucci is having a major moment. 

From that double G belt to bee-embellished everything, the designer label has never been more popular among celebs and bloggers alike. 

Unfortunately, the high end look comes with a high end price tag, but thankfully the high street is stepping in with some Gucci-esque pieces for a fraction of the luxury price.


A post shared by Al Han (@hannanalice) on

Penneys is flying the flag for savvy shoppers everywhere, and their latest offering is saving us big bucks when it comes to obtaining a designer look. 

This bee embroidered bag is selling like hot cakes, thanks to its couture colour scheme and lavish look.

From the cute cross body shape to that golden bumble bee, we seriously need this in our lives. 


A post shared by Jo (@life.at.lords.cottages) on

And at only 10 quid a pop, you really cannot go wrong. 

The bag is available in all Penneys stores, but you better act fast. 

According to Penneys HQ, there are less than 1700 left across Irish stores.


A post shared by Katherine Atkinson (@ginger.pickle) on

Sharpen those elbows, we'll be nipping to Penneys after work for this bag alone. 

In typical Penneys fashion, we'll probably be leaving with a whole new autumn wardrobe, a new bed set and a coffee mug, though. 

See you there!

Feature image: Sharee Hannon / Instagram