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Bulmers Live

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It's Ireland; it's July; you've managed to get tickets to one of the capital's most in-demand music gigs – oh, and you'll be catching some horse-racing beforehand.

Suffice to say that's an itinerary that would make many of us break out in a cold sweat of pure wardrobe fear.

What. To. Wear.

Still, we can certainly take inspiration from Michele McGrath – who was this week at Leopardstown for the Bulmers Live event. 

Catching Jack L on stage, the model was on hand to judge the Dare To Be Different style event: you get dressed up, head along to the south Dublin racecourse and enjoy the on-course action followed by a festival-style music gig.

Up next on Thursday July 14 is Hermitage Green, followed by Booka Brass Band [July 21], The Strypes [August 4], and The Boomtown Rats [August 11].

And Dare To Be Different, sponsored by the Beacon Hotel, will run for the entire Bulmers Live schedule.

There are fabulouso prizes up for grabs on each evening too: penthouse overnight stays, dinner parties and cocktail making classes (major swoons all round, so). 

As well as emulating Michele's look, the rest of the celebrity judges (Lisa Fitzpatrick, Alan Hughes, Lorraine Keane, Triona McCarthy, and Holly White) say they are looking for contestants "to showcase their alternative concepts with a unique statement in style.

"We are not looking for classic race day fashion but alternative concepts outside those that are traditionally associated with best dressed race day fashion. We want you to showcase your individual, unique, innovative style and dare to be different!" 

You can find out more about Bulmers Live here, and about Dare To Be Different here

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A civilised day at the races and a chilled-out music festival atmosphere don’t tend to go hand-in hand, but the good folk behind Bulmers Live at Leopardstown have actually done the impossible, and we are all OVER it this summer.

Not only appealing to music-lovers and equine enthusiasts since the beginning of June, they’ve also focussed their attention on the capital’s fashion fanatics with their weekly Dare 2B Different Style Awards.

That’s right ladies; not only can you have a flutter and a tipple while throwing shapes to the likes of Aslan, The Academic, Nathan Carter and Hermitage Green,  you can also prove your prowess as a style queen, and even nab some serious prizes in the process.

“We are looking for contestants to showcase their alternative concepts with a unique statement in style,” they judges explained.

“We are not looking for classic race day fashion but alternative concepts outside those that are traditionally associated with best dressed race day fashion. We want you to showcase your individual, unique, innovative style and dare to be different!”

By standing out from the crowd and impressing judges who include Lisa Fitzpatrick, Lorraine Keane, Triona Mc Carthy, you’ll be in with a chance of winning an overnight stay in the Beacon Hotel’s Penthouse Suite, a dinner party for you and five friends at the newly refurbished My Thai Restaurant or a cocktail making session for you and six of your pals.

Oh, and it doesn’t stop there!

First-place winners from each week will then go head-to-head in order to get their hands on the Ultimate Penthouse Staycation Prize worth €3000.  

You can register and find out more here!

 

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