There’s a new beauty craze and we have to say it’s one we were not expecting!

Women around the world have begun shaving their faces…yes, their faces.

A specific razor is used for the process, and many say it has wonderful benefits. Of course, there is women that already use many forms of hair removal to keep their facial skin smooth and hair-free – though this is more often than not attained through waxing rather than shaving. 

The razor used is much smaller than a regular razor, and looks almost like a eyebrow brush, but has tiny little razors that glide over the light hairs on women's faces, keeping skin smooth and soft if done once a day. 

But what are the benefits of face shaving for women? It would seem that shaving your face can act as an exfoliant, and so an anti-ageing tool: "From an anti-aging point of view, home shaving has some effects. It’s like a mild form of microdermabrasion, so encourages collagen production, which reduces wrinkles. Whenever there’s trauma to the skin, collagen is stimulated to help cell renewal” Dr Michael Prager told The Daily Mail.  

However, there has been significant backlash to the new beauty craze, as comparing men’s slower aging skin to women’s and emulating their routine seems pointless as The Guardian points out that men have up to 25% thicker skin than women and also produce more sebum, an oil which helps skin keep a youthful look.

Sigh…it looks like we can’t keep up with the men on this one, ladies! As if we really needed another thing to add to our growing beauty routine anyway, eh?!