It's official. Beachy blondes are out and cool platinum tones are in.
Instead of trying to emulate sunkissed golden hues when the Irish summer lasted all of five seconds, why not embrace winter and go for an all-over icy blonde?
Jennifer Lawrence stunned on the red carpet this month as she unveiled her new blonde 'do, but she is just one of a long list of stars embracing the high-maintenance colour change this year.
Here are the girls who did it right. Could you join the pack?
Bye-bye brunette Katniss. Jen said goodbye to her work on The Hunger Games by totally changing up her look, opting for a new platinum shade instead of her usual sandy blonde.
Halfway through this year's X Factor, Caroline surprised us with a peroxide blonde 'do. Posting pictures of herself in the hair salon, she described the look as "fully fledged non rooted blonde."
Considering a copycat look? Head to the salon. As the style requires an all over intense bleach rather than just highlights, going to a professional will ensure your hair stays in tip top condition.
Rita's trademark has always been her platinum blonde hair and a red lip, but even so she has often embraced her natural dark roots as part of her look.
This year, however, she ditched the dark tones and chose an all-over intense blonde.
Naomi debuted this very high fashion look at the Armani Privé show in Paris this summer, giving up her natural highlights for a striking peroxide finish.
Michelle always favoured blonde tresses, but when she stepped out with this intense almost white blonde shade back in May, we absolutely fell in love.
How could we forget the shocking, albeit short lived, hair transformation of Kim K earlier this year? Arguably the look that started it all, we definitely lost our minds over this drastic change.