Having sold her first wedding to OK! magazine and endured two high-profile divorces, it's no real surprise that Cheryl Cole has done a full 180 in recent months and decided to keep her private life… well… private.
But that doesn't mean the star isn't aware of the scrutiny and speculation which surrounds her on a daily basis – a fact of life she addressed during a recent interview with The Sun's Fabulous magazine.
The former Girls Aloud singer, who is said to be expecting a baby with boyfriend Liam Payne, is refusing to feed into rumours, and insists the public can take from that whatever they want.
"I am happier than I've ever been before. Now is a good time in my life," she said.
And while she refused to confirm or deny any rumours, Cheryl hinted that the public have a good insight into how the star is feeling at various points in her life.
"I know you can tell exactly what is going on with me. My eyes give everything away," she admitted.
"I can't ever hide my emotions, and it's great that you can see I'm really happy. I learned to be less apologetic and not to give a sh*t about what people say."
Cheryl's really playing the long-game with this one.