While the rest of the British entertainment industry are discussing Cheryl Cole and Liam Payne, the couple themselves have refused to address rumours that they're expecting a child together.
But it sounds like Cheryl's BFF Kimberley Walsh (along with everyone else) is pretty much done with the silent treatment approach.
According to emerging reports, the former Girls Aloud star is concerned for her best friend's reputation if she continues to ignore the widespread speculation.
‘Kimberley and Cheryl have been spending a lot of time together recently, and she hates seeing her pal under attack," a source close to the stars told Closer.
Kimberley, who is currently expecting her second child, fears that the Crazy Stupid Love singer will experience serious backlash if she continues to turn a blind eye to the non-stop scrutiny.
"She’s worried Cheryl may face an angry reaction from fans who feel she’s keeping something from them," Kimberley added.
Kimberley, who has referred to Cheryl's 'news' in recent interviews, is keen to advise her friend that facing the reports head-on might be her best bet given the public interest in the reports.
Cheryl, however, is apparently far from convinced on this one.
"She’s told Cheryl she’ll have an easier life if she just addresses the rumours herself, from the heart. But Cheryl doesn’t want to feel forced to do anything," the insider added.
Looks like we're all going to continue playing the waiting game on this one…