Calvin Klein’s #IAmWomen ad stars our gal Saoirse Ronan
Being a woman in 2018: what does it mean to you?
“You can be whatever type of woman you want to be,” Saoirse Ronan says, looking into the camera.
“You can be an individual but still be a part of something bigger than yourself,” adds Lupita Nyong’o.
Directed by artist Anne Collier, Calvin Klein's new ad is for their newest fragrance Calvin Klein Women.
Watch as it unfolds into a series of vignettes that provide a glimpse into Lupita Nyong'o’s and Saoirse Ronan’s creative inspirations.
#CALVINKLEIN WOMEN is inspired by the notion of resisting definition and living by no one else’s rules but your own. Learn more about the campaign, starring @Lupita_Nyongo and #SaoirseRonan. Who are your women? See more and shop the fragrance: https://t.co/siEh6dAtP4 #IAMWOMEN pic.twitter.com/MZRCfKqgCt
— CALVIN KLEIN (@CalvinKlein) August 13, 2018
Both women reflect on figures from the past that have inspired them and helped to shape their identities as the women they are today.
Saoirse plays a Nina Simone record and talks about her admiration for Sissy Spacek, while Lupita works on a script and flicks through collaged photography of Eartha Kitt and Katharine Hepburn.
Raf Simons, Chief Creative Officer, Calvin Klein says, ''in this campaign, Anne Collier brings to life a powerful narrative of confidence and self-expression, celebrating the profound inspiration women draw from one another. The support of this bond empowers a great sense of freedom.''
For the new fragrance think a woody floral; fusing strength with fragility, freshness with sensuality, a play of contrasts, as infinitely varied as the personas of the women who inspire it.
The light pink-hued fragrance builds around three core ingredients – fresh eucalyptus acorns, delicate orange flower petals and rich Alaskan cedarwood.
“Our goal is to make the message inclusive and inspiring. To do that we broke with tradition – from the distinct fragrance and packaging, to the campaign creative featuring Lupita and Saoirse and the icons that inspire them,” said Simona Cattaneo, Chief Marketing Officer, COTY Luxury.
As the voices of a new generation of modern femininity, who better than Saoirse and Lupita to embody this campaign?
Women around the world can join in on social media by using the hashtag #IAMWOMEN and share a photo of females in their lives that have shaped them into who they are today.
We just love the whole concept, don't you?
