Watch Rihanna rock at directing her first ever fashion campaign


She certainly is unstoppable!

Yesterday, Rihanna unveiled her new autumn collection for Stance

The collections consists of 15 different styles of socks that have a Baby Goth Punk theme… Interesting. 

As the brand's Contributing Creative Director, Rihanna oversaw the creation of the campaign photo shoot.

The campaign features five models, all wearing identical Sia-esque pastel wigs. They mostly wear plain black or white outfits to show-off the fancy and daring socks.

Candy Harris, Vice President of the Women's Division at Stance said in a press release that the collection is a look into Rihanna's personality. 

"This collection and campaign give people a peek into all sides of her personality, from the novelty of the toe socks to the hard edge of the punk prints."

"I think the creative really showcases what fashion is to her. It's meant to be bold, it's meant to be fun, and it's meant to be expressive."

Behind-the-scenes is really where the magic takes place: 


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