This why your blonde hair is looking brassy AND how to fix it

At this point, we all know that there are certain beauty trends that require more work than others. 

One of these is opting to go blonde. Your coveted golden shade can be particularly elusive and leave you feeling annoyed when your hair takes on a more brassy appearance. Blonde hair can be very difficult to take care of. 

However, if you get it right, it can be a fabulous shade and you will possibly never go back. Unless of course you are Kylie and can afford a ridiculous amount of hair care experts to be at your beck and call. 

If you cannot in fact keep up with that chameleon Kardashian, then try these tricks to keep your blonde locks healthy and glowing:

Know your water:

Unless you are washing your hair in filtered and bottled water (which would be quite impractical and a bit odd), then it could be your water that's damaging your hair. The hard water in your showers can penetrate porous, colored hair which over time will alter the colour. 

Your shampoo frequency:

The more often you wash your hair, the faster it can appear yellow or brassy, as shampooing tends to strip the color pigments. Unless you’ve been living under a rock, you know dry shampoo is the key to going longer between washes. If you're completely adverse, you can always rinse your hair with water and then condition as normal.

All of the purple:

Purple shampoo and conditioner is much easier to get a hold of than it was previously. However it still requires some expertise. If you overdo it, instead of lightly toning your hair, you'll end up altering the colour already there. Use either pupple shampoo or conditioner (but not both) only once a week and allow for two or three minutes before you rinse it out.