With skin cancer now being the most common cancer in Ireland, La Roche-Posay looked to the US to understand what that means to society.

Shockingly, a study by the American Academy of Dermatology has revealed that using sun protection to prevent skin cancers comes second to people wanting to prevent against premature aging.

According to the research, teenagers felt more compelled to apply sunscreen if they saw a video showing that it could protect their skin from premature aging, than if they saw that it could protect against cancer.

When it comes to protecting yourself against skin cancer, it is important to apply a good suncream that will block both UVA and UVB rays. La Roche-Posay has a dedicated Anthelios sun care range that offers dermatological protection for sensitive and sun allergic skin what has the highest PPD and SPF across their range and a variety of textures to suit all skin types.

Not only does the Anthelios range offer a uniform filter distribution for optimal protection and excellent filter stability for lasting protection, it is also ultra water resistant, even after 4 swims, and is enriched with Thermal Spring Water, to soothe and provide anti-oxidant properties.

Nearly all types of skin cancers are curable if detected early so it is important to be vigilant about monitoring moles, looking for new lumps and growth or changes in existing moles.

Increasing awareness and changing behaviours will save lives.