As the selfie epidemic continues to take over the world, the Russian Interior Ministry have urged their citizens to demonstrate safe selfie practices.

That’s right, pamphlets have been distributed to Russian schools to show youngsters what not to do when taking their own picture.

The official slogan of the campaign translates as “Even a million likes on social media are not worth your life or well-being.”

The pamphlets are providing information to students because as many as 10 deaths and over 100 injuries have happened in 2015 alone as a result of selfie-taking. 

These are the images from the Russian campaign.