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Last summer, glam Queen Blake Lively launched her own website called Preserve

The space was intended to "connect users with makers (of things, of experiences, of stories)." She even got a splashy cover on Vogue for the debut and everything!

But now, a year later, Blake has announced that she is closing the site. 

“We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way, " Blake told Vogue. 

But not to worry that much as Blake is going to do a thorough re-launch of the site – in her own time. 

“I never thought I would have the bravery to actually do that, to take the site dark and to say, ‘You know what? I haven’t created something that is as true and impactful as I know it can and will be."

"And I’m not going to continue to chase my tail and continue to put a product out there that we, as a team, are not proud of."

And even though Ms Lively is anticipating public backlash – "Failure! Folly! We knew she couldn't do this!" – the actress feels she will be ready to face it. 

“I know what it’ll look like, what I’m facing publicly, that people are just going to have a heyday with this. But it’s so much worse to continue to put something out there—to ask my team to put something out there—that isn’t the best we can do."

"I’m going to take this hit, and the only way I can prove all the negative reactions wrong is to come back with a plan that will rock people. And I have that plan."

Ooh, Blake, we're excited now!

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It was all very awkward last week when the inspiration behind Blake Lively’s new lifestyle website, Martha Stewart, called her endeavour “stupid”. Harsh.

Now, Blake has responded to the lifestyle guru’s comments, saying: “I want to have my own path professionally and even as she said, I’m an actress … But really what it is, is I have two passions. And I think ultimately, I will always be doing both, but one is going to be paying the bills better than the other.”

Blake launched her lifestyle website, Preserve, two weeks ago now, and reactions towards the endevour have been mixed, and not just by Martha!

Don’t let Martha’s words bring you down, Blake! 

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Blake Lively has left people scratching their heads following the launch of her lifestyle website, Preserve.

Before the website even went live, many had compared it to Gwyneth Paltrow’s site, Goop.

However, it would seem its broad range of spectrum has people confused with many taking to Twitter to mock the new site.

The website seems to be a place where consumer can buy food, alongside an Etsy style of US sellers, and some lifestyle advice too…

Now that does sound complicated!

What do you think of Blake’s online endeavour?

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