Unrealistic beauty standards don't seem to give up easily when it comes to women's bodies. *Sigh*

The latest monstrosity is a vagina spa, which has boomed in New York for the last two years and is now landing in London. The VSPOT Medi Spa is expanding, founder Cindy Barshop tells Refinery 29

They're ready to inject, buff and pluck your painfully normal private parts into something magical, and will then charge you a small fortune.


A post shared by  (@vspotmedispa) on

Both the general public as well as medical professionals have an array of questions for the spa, which was probably inspired by Gwyneth Paltrow's…questionable…Goop vaginal steaming recommendation.

Her suggestion was mocked by gynaecologists on both sides of the Atlantic.

The treatment involves lying on a bed while “steam infused with therapeutic herbs is targeted towards your nether regions” and is an absolute bargain!! Just €112!! Wow!!

Dr Vanessa Mackay, spokesperson for Royal College of Obstetricians and Gynaecologists (RCOG), debunks the myth that your vagina needs extensive cleaning, seeing as it cleans itself.

“The vagina contains good bacteria, which are there to protect it. If these bacteria are disturbed it can lead to infection, such as bacterial vaginosis or thrush, and inflammation,” she told HuffPost UK.

“Steaming the vagina could affect this healthy balance of bacteria and pH levels and cause irritation, infection (such as bacterial vaginosis or thrush) and inflammation. It could also burn the delicate skin around the vagina (the vulva).”

Dr Mackay adds that, to keep yourself feelin' fresh to death, just wash the vulva externally each day with water and UN-perfumed soap. Emphasis on the 'UN'.

Image: Instagram/@vspotmedispa

The  24K Gold Vajacial is a treatment for your vulva, which involved having wax infused with 24K gold smeared over your pubes…*pause for laughter*.

The wax is whipped off and your bikini area blasted with LED lights, designed to “fight ingrown hairs and smooth out the skin tone”.

The price is mysteriously absent from their website (never a good sign) but the 24K Gold Vajacial claims; “gold is a natural anti-inflammatory agent which also helps brighten the skin”.

God help these people.

The O-Shot involves having your own blood platelets injected into your vaginal tissue, which apparently “stimulates vaginal and clitoral rejuvenation”. Translation: They claim it gives you orgasms.

No price is listed, once again, so that's shady shit. 

Dr Naomi Crouch, another RCOG spokesperson, says there's; “no proven evidence or research studies to suggest that injecting a woman’s blood into her clitoris would improve her chances of having an orgasm”.

“Difficulty having an orgasm can be caused by a number of physical or psychological issues including not being stimulated sufficiently, worrying about sexual performance, mood disorders such as depression, problems with physical health, a lack of knowledge or fear of sex, a previous traumatic sexual experience, problems in the relationship or the menopause,” she tells HuffPost.

If you’re unable to have an orgasm, you should see your GP or go to a genitourinary medicine (GUM) clinic, she says.

“They will be able to check for any physical reasons that may be causing the problem, and may refer the woman for psychosexual counselling if there are no obvious physical issues.”

Basically…Don't give up your hard-earned cash for a place like VSPOT, who just take advantage of society's bizarre beauty standards and women's insecurities to take overly rich people's money.