If you are on the hunt for a fresh new hair colour, why not try out navy locks?

Less maintenance than a bright aqua and a touch more interesting than it's close cousin black, navy hair is our new Instagram obsession. 

It may sound kind of out-there, but we did some digging, and navy hair is super popular on the social media platform. 

 

A photo posted by Mary  Rose (@thehairbutcher) on Feb 3, 2017 at 9:21pm PST

It is definitely a daring shade, but compared to the likes of unicorn hair and rainbow hair, it's a subtle take on alternative style. 

And luckily, it looks amazing on any skin tone. 

Celebrities like Katy Perry and Kylie Jenner have rocked navy hair, ao we have them to thank for the ultimate hair inspiration.

Obsessed with Kylie's navy hair pic.twitter.com/2ww3Du5VNw

— Gigi (@GigiColosacco) March 26, 2016

The best part of this colour is that it doesn't involve massive up-keep, which is good news for those of us who cant be arsed to hit the (dye) bottle every other week.

From the most subtle sheen to full on navy blue, this hair colour is destined to freshen up tired, wintery locks.