Ever since she first made it big as strait-laced Natalie in Up In The Air, Anna Kendrick has favoured the same severe hairstyle: dark brown shoulder length locks with a centre parting and – if she was really feeling wild – a few loose curls.
The actress might favour variety in her film roles but when it comes to her hair she has always taken the safe route.
Until now, that is.
The 29-year-old star took to Instagram yesterday to show off a totally different new look, and one that REALLY suits her. Posing with auburn curls and a full fringe, Anna looked nothing like the dark-haired lady we know so well.
While we're hoping her new style is a permanent move, it seems the actress might simply be in character for a new role.
The photo was captioned, "Alice has issues" with the hashtag #MikeAndDaveNeedWeddingDates, presumably in reference to Anna's upcoming film of the same name.
Also starring Zac Efron, Aubrey Plaza and Adam DeVine, the comedy film sees two brothers placing personal ads to track down dates for a wedding.
The movie is currently being filmed in Oahu, Hawaii, and earlier this week the cast were spotted on set, with Anna wearing a hot pink dress that looked very similar to the one in her Instagram snap:
So the mystery of the new hair is solved, but we're seriously hoping Anna decides to take the plunge and keep that fringe for good.