Kourtney Kardashian spearheaded a clothing line for little girls so they could dodge the trauma of having to wear itchy clothes that she endured as a child.

Kourtney and her sisters Kim and Khloe Kardashian this month launched a 30-piece kid’s collection, Kardashian Kids, for girls up to 24 months old, that is on sale at Babies ‘R’ Us stores and online.

Kourtney was the first of the Kardashian sisters to have kids and now has two little ones, Mason, four and Penelope, who is almost two.

Kourtney knows a thing or two about baby-wear having handled the buying at her grandmother’s children’s boutique Shannon & Co as a teenager.

The reality TV star said the Kardashian Kids’ pieces are both super cute and affordable, all costing under $29.

The eldest Kardashian added that good fabric is crucial when it comes to babywear, and recalled the trauma of being put in the “itchiest” clothes as a child.

“It’s all about the fabrics,” said Kourtney. “The first thing I do when I’m shopping is touch everything to see if it’s itchy. I remember my mom used to put me in the itchiest clothes ever and I was traumatized by it, so I won’t wear anything itchy now.”