Nicole Richie’s fashion brand, House of Harlow 1960, has gotten its first state side pop-up store.
House of Harlow initially began as an online jewellery and accessories boutique back in 2008. However, Ms Richie, who hosted her first pop-up store in Dubai in February, has now added a new line of clothing, stationary and fine jewellery to her collection.
The 33-year-old revealed that the new shop is all about going back to the original idea behind her brand. Speaking to Pret-a-Reporter, Joel Madden’s wife explained that, “I went back to the roots of what the brand is.”
She continued, “This is my first US store so I was really using it as a canvas for what the brand has been about since day one, and that’s just my love for the ‘60s, the ‘70s, just the overall freedom of that time.”
The store itself has been designed to replicate Ms Richie’s favoured 1960’s image. It displays unfinished wooden shelves and potted desert articles that are used to display the jewellery and accessories.
“I just think House of Harlow is very bohemian and the whole style is very colourful and happy and cheery so we wanted to do something a little more rustic and then add some eclectic pieces to the furniture, and a little bit of a feminine touch,” the former The Simple Life star explained.
The mum-of-two also revealed her plans for the rest of the summer, saying she just wants to lay low after the pop-up finishes. She said that she and her Good Charlotte husband, Joel Madden, have been keeping things “pretty mellow,” saying that Father’s Day was a low-key event in their family.
“We just hung out. Which is what I like to do on Mother’s Day, too. I’m like, I’d like to not go anywhere.”
As much as we understand the need for down time, we hope Nicole ventures out at some point purely so we can see her wearing her new collection!