Hey – we GET it: H&M X Balmain was kinda a big deal. It was a fact not lost on plenty of eager Irish shoppers: many of whom were queuing in the early hours to get their hands on a coveted piece from the killer collection.

The Irish arm of the site was also down earlier today, with last night's VIP launch at the retailer's flagship store on College Green being somewhat manic too. 

So yup… we LOVE us some H&M X Balmain. But in other parts of the world, it was positively manic. So manic, in fact, that there were RIOTS. 

Grown men and women fighting tooth and nail to get their hands on a dress, jacket, boots, or jewellery. 

Here, SHEmazing! looks at the five most frightening incidents of Balmayhem:


Toulouse, France:


Istanbul, Turkey:


#part2 #hmxbalmain #hm #balmain #balmaination #balmainparis #balmainarmy #balmainxhm #handm

A video posted by Melih Tenik (@tenikm) on


Warsaw, Poland:


Zagreb, Croatia: 


Luxembourg City, Luxembourg: