Not caring what you look like when you work out is a thing of the past. Gone are the days you exercised in black leggings and an old, worn-out baggy top.
Celebrities like Khloe Kardashian, Adriana Lima and Gigi Hadid are spicing up the fitness world – along with their wardrobes while they're at it.
In short: with fitness now becoming more important and popular than ever, we need to look better than Bridget Jones while doing so.
That's why one woman in Ireland came up with a new business, to get us Irish gym bunnies looking slick and stylish as we hit the treadmill.
Co. Louth fitness guru, Laura Armada-Buch, is launching a new range of gym-gear called Fit Is An Attitude this week.
Born in Spain, she has been based in Ireland for years having studied here back in the Nineties – eventually marrying an Irish guy. So while she's practically a Louth-native at this stage, we love though that she's bringing Mediterranean warmth to her pieces.
Laura says she wanted to ensure that woman can FINALLY look good in gym gear – which for her means no nasty bulges and lumps and bumps.
In fact, the entrepreneur first came up with the idea for her collection a number of years ago as she constantly heard women in the gym complaining about ill-fitting, uncomfortable and heavy leggings.
Fast forward to 2015, and these items definitely flatten and shape your legs and bum while also being thick enough to hide the outline of underwear. They are also breathable, however, which means they're seriously comfortable. Phew! Meanwhile, the jazzy patterns will definitely spice up your gym game.
According to Laura: “Fit Is An Attitude is filling a niche. We’re providing premium quality leggings which are comfortable, non-see through and breathable.
"They also stay up as you squat, which is a huge bonus. As well as looking great, they make you look good as they flatten the tummy and skim the love-handle areas."
The launch of the new brand is set to take place on August 21 in Laura's gym, Labfitness, in Drogheda.
It will be hosted by TV3’s Deric Hartigan, who is also well-known for participating in triathlons all over the country.