Move over Kendall Jenner, there's a new it-girl in town.
This time just over a year ago, Hailey had her runway debut, walking for Topshop Unique in London.
At the time she was still something of an up-and-coming model – best known for her appearances in Justin Bieber's sexy Instagram selfies.
Fast forward to this week, and the 19-year-old powered through the Hilfiger Autumn '16 NYFW show alongside Gigi Hadid, just 48 hours before H&M announced her as the face of their festival-inspired #HMLovesCoachella campaign.
Quite a turnaround, we think.
The retail giant will launch the new collection, featuring bold Aztec prints, bleached denim and stunning crochet pieces, online and in-store on March 31. As a Coachella junkie herself, Hailey was the perfect choice to front the campaign.
"I’m not a big festival person,” she told Vogue, “but Coachella is a must for me. I’m excited to see Skrillex and Diplo."
As for keeping on top of things during what is no doubt one of the busiest weeks of her career to date, Hailey told the magazine that she was doing her best to stay healthy during NYFW.
"I feel good. I’ve just been resting and trying not to overdo it this week,” she said before the Hilfiger show.
"It’s so cold, I don’t want to do anything! I’m excited to be here, though."
Somehow we sense 2016 is going to be a mega-year for this young model.