Former glamour model Katie Price has monopolised on her fame in a number ways, from equestrian wear to fragrances and countless books stemming from her popularity as a page three girl.
The mum-of-five's latest venture was to expand into the cosmetics world with a brand new beauty range, and one product stands out among the rest.
Taking to Instagram, the entrepreneur revealed her brand new contour palette, but this one's for men.
"So makeup is not just for Women right?!… take a look at my contour palette designed just FOR MEN," said the star.
She then went on to share a before and after picture of her make-up artist Buster Knight wearing the make-up.
Some fans were initially confused, wondering "what's the difference between a men's contour palette and a woman's contour palette?"
According to Katie's make up website, the male contour palette gives "more of a masculine and sharper finish."
The palette has divided social media, with some makeup fans praising the glamour girl for being progressive.
"Men can do whatever they want to do," said one impassioned fan. "Make up isn't just for women, it's more popular with women and seen on advertisements aimed at women but more men are looking into to make up these days."
However other slated it, saying: "Men should not contour! Worlds gone MAD."