As the unveiling of any totally OTT festive perfume confirms – fragrance trends are big business.
Yup, everything from your eyebrows to your Saint Laurent snake-effect leather ankle boots can be on fleek but it won’t mean a tap if you also don’t smell right.
At least your jewellery can help out; sweet-smelling accessories are now very much a thing.
Leading the pack is most definitely David Yurman – which has just released its Bubblegum Pinky Collection: a series of oh-so cool rings complete with a choice of bubblegum, grape, peppermint, licorice, or candy floss aromas.
It already has a load of celeb fans – including Rita Ora, who just weeks ago was gushing about the range on social media – and stylists are clamouring over one another to get their hands on one of the pieces.
But it's not just David Yurman. Fellow designers such as Kilian Hennessy (a Frenchman with distinctly Irish roots – he’s part of the Hennessy cognac dynasty) are driving the trend into 2016 too.
Kilian, who launched his perfume house in 2007, recently introduced an art deco Lights And Reflections collection. Included are chunky rings that contain subtle ceramic cubes ready to be sprayed with any of his signature 35 scents.
Jade Trau (Cara Delevingne is a big fan) has created an oversized locket ring fitted with solid perfume inside, and last year, new brand OBO Paris launched its “wearable and leak-proof bottle of perfume,” – 3mls of fragrance to carry around with you in one of its rings, bracelets or necklaces.
The Parisian designer behind the brand, 30-year-old Julien Cohen, said at the time of the unveiling that he “wanted to make a beautiful accessory that can perfume your skin”.
Meanwhile, Lisa Hoffman, wife of actor Dustin, has also released fragrance within jewellery via her Lisa Hoffman Beauty brand.
And rather than apply fragrance directly to your skin, this range – which counts Amber Heard and Halle Berry among its many Hollywood fans – instead uses tiny fragrance beads which are housed inside charms.
“Our fragrance beads are eco-friendly and made from the highest standard of pure perfume,” she says on her website.
“Each piece of jewellery comes with refillable fragrance beads so you can easily refresh the scent in your charm.”